Videos mentioned in Brand Seduction:
- Sebastian Seung: "I am my connectome"
- Rory Sutherland on how advertising (and brands) add real value.
- Apollo Robbins, "the greatest pickpocket in the world" on the art of misdirecting attention.
- Cadbury's drumming gorilla TV commercial.
- Neuromarketing basics and research techniques
- Projective Market Research techniques.
- Take the Implicit Association Test (IAT) yourself
- Roger Dooley's Neuromarketing blog
Suggested further reading: