Daryl Weber is an author and brand strategy consultant.
Daryl Weber is a brand strategy and innovation consultant, speaker, and author of the book Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands - due out in April 2016.
"Daryl Weber’s Brand Seduction is jam-packed with fascinating research and actionable insights. Weber shares the science of decision-making simply and clearly, which makes his book perfect for marketing practitioners, academics, and consumers alike. If you’re fascinated by what makes consumers tick, this book’s for you."
- Adam Alter, Author of New York Times Bestseller, Drunk Tank Pink