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195 14th Street Northeast
Atlanta, GA, 30309
United States

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Book

The word “brand” in marketing has become like the blank tile in Scrabble: people use it to mean anything they like. In this excellent book, Daryl does invaluable service in rooting the concept of a brand in proper scientific foundations.
— Rory Sutherland, Vice Chairman, Ogilvy & Mather UK
Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized. A great tool for any marketing toolkit.
— Jonah Berger, Wharton Professor and Bestselling Author of Contagious and Invisible Influence
A fascinating read. Weber dives deep into the way our brains are wired and how we subconsciously relate to brands. The theory is incredibly inspiring. The application is brilliantly practical. A must-read for anyone who has the privilege of working with brands.
— Jonathan Mildenhall, Chief Marketing Officer, Airbnb
Daryl Weber’s Brand Seduction is jam-packed with fascinating research and actionable insights. Weber shares the science of decision-making simply and clearly, which makes his book perfect for marketing practitioners, academics, and consumers alike. If you’re fascinated by what makes consumers tick, this book’s for you.
— Adam Alter, Author of New York Times Bestseller, Drunk Tank Pink
 

 

Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use hidden "brand fantasies" to grow your brand and business.

You’ll learn:

  • The surprising unconscious side of brands.
  • The biggest myths about consumer psychology. 
  • The real role of emotions in building brands.
  • Practical tools to use neuroscience to inspire better marketing.

Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to “seduce” customers and grow their businesses.