Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use hidden "brand fantasies" to grow your brand and business.
- The surprising unconscious side of brands.
- The biggest myths about consumer psychology.
- The real role of emotions in building brands.
- Practical tools to use neuroscience to inspire better marketing.
Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to “seduce” customers and grow their businesses.