Hi, I’m Daryl.
I'm a brand consultant, speaker and author whose work has influenced many of the best and biggest brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Pampers, Old Spice and many more.
I'm the author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. This new book explores the unconscious side of brands in a way that's fascinating, easy to understand, and easily applicable to marketers of all kinds. It sold thousands of copies in its first year, and is now being translated into several languages. See more about the book here.
Previously, I was Global Director of Creative Strategy at The Coca-Cola Company, where I oversaw brand and communication strategy for many of the company’s billion-dollar brands. Prior to that, I was a Strategic Director at the boutique brand and innovation consultancy Redscout, where I advised Fortune 500 companies on new product innovation and brand strategy. I started my career as a Strategic Planner in advertising at Saatchi & Saatchi.
I have a BA in Psychology from Columbia University, where I played on the D1 men's tennis team, and am only slightly ashamed to say I sang a cappella in the Kingsmen.
Besides spending time with my family, here's a few ways I fill my non-existent free time:
- Yala: I launched a new coconut oil whitening mouthwash called Yala, now available at Free People and Anthropologie stores across the country. See more here.
- BassBrites: I launched a new kind of string cleaner for electric bass players that makes strings last many times longer.
- Palace Wolves: I'm still living the dream, and play bass in the synth rock band the Palace Wolves.
My goal is to help you build deeper, richer brands through an understanding of the brain and the unconscious. The best way to do that is to sign up for my email list below.